When Bugs Feel Like Sabotage

By Joel Dare - Updated July 7, 2026 - Written July 6, 2028

This morning, when I got another failure from my build process, I had to wonder if it was a subtle way to fire me as a customer. Are they trying to make my builds fail randomly so that I’ll just go away?

Someone was telling me that when they try to use AI to create innovative AI products the models sabotage that work.

In the former case, it’s probably just coincidence but in the latter case I think some brands really do this.

Why do we feel this way? Is this really happening?

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